Monday 30 November 2009
Wednesday 25 November 2009
Filming - Day 2
Day 2 - The woods and the Dog scene
Alter-egos going syko
Posers :D
Camera Women :D
Shooting ....
Planning...
Hide and Seek :P
Private Property:
Monday 23 November 2009
Sunday 22 November 2009
Research Similar Album Covers
This is Zaheers Album cover research:
(To zoom in on the work press the -Full- Button.)
Research on Mishas similar album covers analysis:
(To zoom in on the work press the -Full- Button.)
Research on Mishas similar album covers analysis:
Saturday 21 November 2009
Filming - Day 1
Photos from our first day of filming:
The public bathroom - Mirror writing:
Zaheer & Abraham:
The view form the bus:
Abrahams Flat: Bedroom scene
Road ourside the collage: 
Metal curved stairs in Wembley: Phone scene 
Zaheer & Abraham looking at the compostion:
Zaheer on the Bus:
View from the Bus:Tuesday 17 November 2009
Artists & Production Title
Possible Artists name's :
Alter Ego - Relates to the genre Hip - hop & the main album song (Day N Nite)
Street Star - Relates to the Genre once again.
Smiley - Sounds fun and bubbly, but maybe a bit too childish
Skye-o - Sounds more like a horror movie.
Shine - Note really a name for a hip hop Artist
The group has chosen to use Alter - Ego as the artists name.
Our Production title:
Kamz Productions - The production title represents all the group members -
Karisha Abraham Misha Zaheer Productions
Alter Ego - Relates to the genre Hip - hop & the main album song (Day N Nite)
Street Star - Relates to the Genre once again.
Smiley - Sounds fun and bubbly, but maybe a bit too childish
Skye-o - Sounds more like a horror movie.
Shine - Note really a name for a hip hop Artist
The group has chosen to use Alter - Ego as the artists name.
Our Production title:
Kamz Productions - The production title represents all the group members -
Karisha Abraham Misha Zaheer Productions
Monday 16 November 2009
Friday 13 November 2009
Thursday 12 November 2009
Locations
- The Drama Studio is idea for lighting. As we can pick and choose what lighting we want to create atmosphere.
- The Public Bthroom - goes with a theme of the streets and grime we are trying to portray. We are trying to create anunconventional video to te genrally expenive hip - hop music videos.
- The wood - Beacse they have an eeire atmosphere that seems to add to the music video.
Tuesday 10 November 2009
Props
Ipod -Mp3 Player ; The Mp3 will display the Artists song.
Graffiti Marker ;To show the artists doing graffiti in the alley.
Lip Stick ; To write the lyrics on the mirror.
Axe ; Make the nightmare more sinister.
Abraham's Dog ; Dramatises the music video + chasing the artist in the video.
Shisha Pot ; for the smoking + collaborates in the music lyrics.
Speakers ; Go with the genre of Hip - Hop.
Water Melon ; being cut represents the pain the artists is feeling in his song.
Mobile Phone ; collaborates with the lyrics, as the guy is on the phone.
Rope ; tying the artist with the rope symbolises the restrictions the artist sings of in his song.
The loneliness in his life and the constraints in society.
Duct Tape ; Adds to the atmosphere.
Mirror ; Self reflection.
Monday 9 November 2009
Friday 6 November 2009
Record Label Research
Record Label Research
Sony BMG is the most appropriate label for our chosen artist (Kid Cudi). Naturally, Sony BMG targets artists that are expected to be successful and so will target a wider audience, producing a very profitable record deal contract. Kid Cudi is popular in both the UK and US, and is therefore expected to have a huge fan base.
Sony BMG is a major global record label, and is controlled by Sony Corporation of America. It was formed in March 2004 after Sony Music Entertainment converged with the Bertelsmann Music Group. It is one of the four largest music companies and includes ownership of Columbia Records, Epic Records and Jive Records. It is a large organization consisting of several different companies that have joined together, making it an International Conglomerate with huge financial resources.
Its huge financial resources equip artists with a variety of excellent promotional techniques to help sell their music. Lots of money is invested in website design, making videos and designing album cover art as consumers are more likely to purchase music that is well promoted and aesthetically pleasing. Sony BMG aims to create a large market share for each new product they release. More money is advantageous as it enables them to put more artists out there and make them more known by the public. Music must be marketed effectively so it can be discovered by new fans. Sony has lots of market penetration techniques to help them do this; mostly digital- for full exposure, and through the use of horizontal and vertical integration.
Vertical integration is when a single company controls both the production and supply of a product. As Sony has ownership in all areas, including marketing and distributing it will be more efficient for them to produce new music products.
Horizontal integration is when a media company owns several businesses in the same sector of industry. It is important to Sony as it creates synergies more effectively because the relationship between media products that cross-promote each other is produced easily. For example, if Sony were to produce a film, they would also need an artist from one of their record labels to provide the soundtrack. This soundtrack will be sold later on when the film is released. During the film production, a related game using the soundtrack could be created to help promote the movie. It would be advertised in magazines or on the TV, which would be promoting their PS3 console at the same time, maximising the profit Sony receives.
Sony picks artists they know will appeal to a mass market. However, this means the majority of music they sign record deals with will be Mainstream. This can often be generic, but catchy and popular, and will have the ability to sell quickly. Some artists Sony has signed onto their record labels include: Britney Spears, Chipmunk, Chris Brown, JLS, Justin Timberlake, Kasabian, Ke$ha, Mark Ronson, Shakira, and Susan Boyle. Mainstream music rules out many genres the majority of the public will not have a taste for, so Sony will only have a few genres of music, compared to indie labels which cater for various genres. Some people argue that major record labels are controlling the music we listen to as they can promote their music all around the world, whereas others can’t; and popular music products are being characterised by standardisation. Currently labels like Sony are our ‘Gatekeepers of Taste’, and they will always know what we’re going to be listening to in the next few months. Sony BMG has the ability to pick artists and strategically turn them into global superstars.
Sony BMG is the most appropriate label for our chosen artist (Kid Cudi). Naturally, Sony BMG targets artists that are expected to be successful and so will target a wider audience, producing a very profitable record deal contract. Kid Cudi is popular in both the UK and US, and is therefore expected to have a huge fan base.
Sony BMG is a major global record label, and is controlled by Sony Corporation of America. It was formed in March 2004 after Sony Music Entertainment converged with the Bertelsmann Music Group. It is one of the four largest music companies and includes ownership of Columbia Records, Epic Records and Jive Records. It is a large organization consisting of several different companies that have joined together, making it an International Conglomerate with huge financial resources.
Its huge financial resources equip artists with a variety of excellent promotional techniques to help sell their music. Lots of money is invested in website design, making videos and designing album cover art as consumers are more likely to purchase music that is well promoted and aesthetically pleasing. Sony BMG aims to create a large market share for each new product they release. More money is advantageous as it enables them to put more artists out there and make them more known by the public. Music must be marketed effectively so it can be discovered by new fans. Sony has lots of market penetration techniques to help them do this; mostly digital- for full exposure, and through the use of horizontal and vertical integration.
Vertical integration is when a single company controls both the production and supply of a product. As Sony has ownership in all areas, including marketing and distributing it will be more efficient for them to produce new music products.
Horizontal integration is when a media company owns several businesses in the same sector of industry. It is important to Sony as it creates synergies more effectively because the relationship between media products that cross-promote each other is produced easily. For example, if Sony were to produce a film, they would also need an artist from one of their record labels to provide the soundtrack. This soundtrack will be sold later on when the film is released. During the film production, a related game using the soundtrack could be created to help promote the movie. It would be advertised in magazines or on the TV, which would be promoting their PS3 console at the same time, maximising the profit Sony receives.
Sony picks artists they know will appeal to a mass market. However, this means the majority of music they sign record deals with will be Mainstream. This can often be generic, but catchy and popular, and will have the ability to sell quickly. Some artists Sony has signed onto their record labels include: Britney Spears, Chipmunk, Chris Brown, JLS, Justin Timberlake, Kasabian, Ke$ha, Mark Ronson, Shakira, and Susan Boyle. Mainstream music rules out many genres the majority of the public will not have a taste for, so Sony will only have a few genres of music, compared to indie labels which cater for various genres. Some people argue that major record labels are controlling the music we listen to as they can promote their music all around the world, whereas others can’t; and popular music products are being characterised by standardisation. Currently labels like Sony are our ‘Gatekeepers of Taste’, and they will always know what we’re going to be listening to in the next few months. Sony BMG has the ability to pick artists and strategically turn them into global superstars.
Sunday 1 November 2009
Music Video Analysis - Karisha
How You Remind Me is a music video directed by the Brothers Strause. Although the genre of music is not hip-hop, it follows many generic conventions of a typical hip-hop video.
As soon as the video starts, we can already begin to connect the visuals to the audio. We see Kroeger on the floor in a cold, dark room and we can already begin to suggest the genre of music and theme of the song before it starts playing. We hear a guitar playing and we expect there to be a band with a stereotypical look.
It follows many generic conventions: for example, there are many close up shots taken of the band playing their instruments and especially of Chad Kroeger. The camera pans across the members of the band to show their importance to the viewers. They are also placed on a stage for emphasis and to show their importance. This is called iconography.
It also has perpetuated themes of voyeurism where a woman is shown repeatedly throughout the video. She touches herself seductively to draw in male viewers and also to tell the narrative. She is represented as an object of desire. A common convention is to intercut the shots of the woman with the band’s performance shots. Particular close ups on the woman’s eyes or red lips may connote she is devious or dangerous.
There is a relationship between the lyrics and the visuals. We know this as when the woman appears, the shots are edited and the colour changes to golden, yellow colours, which suggests he’s happy and warm. When she disappears, the shots become dull and grey, which suggests he’s cold, sad and alone. This implies he has strong feelings for her and is haunted by the memories they shared together. The director has used this editing technique to portray themes of temptation and him being able to resist her. We can link this to the story of Adam & Eve and their pursuit in resisting the ‘forbidden fruit’.
There are shots where he is singing in the rain. This method is called pathetic fallacy as the weather reflects the mood and theme of the song. The viewer will know how he is supposed to be feeling.
At the end, she comes to the venue where he is playing and he pushes her away. She is represented as the weaker sex. He disappears and she is left alone, just like Kroeger was at the start of the video.
As soon as the video starts, we can already begin to connect the visuals to the audio. We see Kroeger on the floor in a cold, dark room and we can already begin to suggest the genre of music and theme of the song before it starts playing. We hear a guitar playing and we expect there to be a band with a stereotypical look.
It follows many generic conventions: for example, there are many close up shots taken of the band playing their instruments and especially of Chad Kroeger. The camera pans across the members of the band to show their importance to the viewers. They are also placed on a stage for emphasis and to show their importance. This is called iconography.
It also has perpetuated themes of voyeurism where a woman is shown repeatedly throughout the video. She touches herself seductively to draw in male viewers and also to tell the narrative. She is represented as an object of desire. A common convention is to intercut the shots of the woman with the band’s performance shots. Particular close ups on the woman’s eyes or red lips may connote she is devious or dangerous.
There is a relationship between the lyrics and the visuals. We know this as when the woman appears, the shots are edited and the colour changes to golden, yellow colours, which suggests he’s happy and warm. When she disappears, the shots become dull and grey, which suggests he’s cold, sad and alone. This implies he has strong feelings for her and is haunted by the memories they shared together. The director has used this editing technique to portray themes of temptation and him being able to resist her. We can link this to the story of Adam & Eve and their pursuit in resisting the ‘forbidden fruit’.
There are shots where he is singing in the rain. This method is called pathetic fallacy as the weather reflects the mood and theme of the song. The viewer will know how he is supposed to be feeling.
At the end, she comes to the venue where he is playing and he pushes her away. She is represented as the weaker sex. He disappears and she is left alone, just like Kroeger was at the start of the video.
Music video analysis - Karisha
How You Remind Me is a music video directed by the Brothers Strause. Although the genre of music is not Hip-Hop, it uses the same conventions as a typical hip-hop music video.
As soon as the video starts, we can already begin to connect the visuals to the audio. We see Kroeger on the floor in a cold, dark room and we can already begin to suggest the genre of music and theme of the song before it starts playing. We hear a guitar playing and we expect there to be a band with a stereotypical look.
It follows many generic conventions: for example, there are many close up shots taken of the band playing their instruments and especially of Chad Kroeger. The camera pans across the members of the band to show their importance to the viewers. They are also placed on a stage for emphasis and to show their importance. This is called iconography.
It also has perpetuated themes of voyeurism where a woman is shown repeatedly throughout the video. She touches herself seductively to draw in male viewers and also to tell the narrative. She is represented as an object of desire. A common convention is to intercut the shots of the woman with the band’s performance shots. Particular close ups on the woman’s eyes or red lips may connote she is devious or dangerous.
There is a relationship between the lyrics and the visuals. We know this as when the woman appears, the shots are edited and the colour changes to golden, yellow colours, which suggests he’s happy and warm. When she disappears, the shots become dull and grey, which suggests he’s cold, sad and alone. This implies he has strong feelings for her and is haunted by the memories they shared together. The director has used this editing technique to portray themes of temptation and him being able to resist her. We can link this to the story of Adam & Eve and their pursuit in resisting the ‘forbidden fruit’.
There are shots where he is singing in the rain. This method is called pathetic fallacy as the weather reflects the mood and theme of the song. The viewer will know how he is supposed to be feeling.
At the end, she comes to the venue where he is playing and he pushes her away. She is represented as the weaker sex. He disappears and she is left alone, just like Kroeger was at the start of the video.
As soon as the video starts, we can already begin to connect the visuals to the audio. We see Kroeger on the floor in a cold, dark room and we can already begin to suggest the genre of music and theme of the song before it starts playing. We hear a guitar playing and we expect there to be a band with a stereotypical look.
It follows many generic conventions: for example, there are many close up shots taken of the band playing their instruments and especially of Chad Kroeger. The camera pans across the members of the band to show their importance to the viewers. They are also placed on a stage for emphasis and to show their importance. This is called iconography.
It also has perpetuated themes of voyeurism where a woman is shown repeatedly throughout the video. She touches herself seductively to draw in male viewers and also to tell the narrative. She is represented as an object of desire. A common convention is to intercut the shots of the woman with the band’s performance shots. Particular close ups on the woman’s eyes or red lips may connote she is devious or dangerous.
There is a relationship between the lyrics and the visuals. We know this as when the woman appears, the shots are edited and the colour changes to golden, yellow colours, which suggests he’s happy and warm. When she disappears, the shots become dull and grey, which suggests he’s cold, sad and alone. This implies he has strong feelings for her and is haunted by the memories they shared together. The director has used this editing technique to portray themes of temptation and him being able to resist her. We can link this to the story of Adam & Eve and their pursuit in resisting the ‘forbidden fruit’.
There are shots where he is singing in the rain. This method is called pathetic fallacy as the weather reflects the mood and theme of the song. The viewer will know how he is supposed to be feeling.
At the end, she comes to the venue where he is playing and he pushes her away. She is represented as the weaker sex. He disappears and she is left alone, just like Kroeger was at the start of the video.
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