Showing posts with label Music Video Proposal. Show all posts
Showing posts with label Music Video Proposal. Show all posts
Friday, 26 March 2010
Final Video
Below is a comentary video that abraham and misha have
created to explain why some of the editing the editing techniques were used...
Thursday, 21 January 2010
Misha's Album Songs
Misha Album Songs -
For the album, i decied to create song names taht related to the hiphop genre
for the back cover of the album:
1. Day & Nite
2. Drop the world
3. Bed Rock
4. Young Forever
5. Dead and Gone
6. Heartless
7. Run this town
8. No turning back
9. Sins
10. Everybody Drunk
11. Soundtrack to my life
I will also include a bonus track of - Day n Nite
in instrumental for the artist to record their voice over the
beats, as gift from the artist. (Included in the Digipack dvd extra)
For the album, i decied to create song names taht related to the hiphop genre
for the back cover of the album:
1. Day & Nite
2. Drop the world
3. Bed Rock
4. Young Forever
5. Dead and Gone
6. Heartless
7. Run this town
8. No turning back
9. Sins
10. Everybody Drunk
11. Soundtrack to my life
I will also include a bonus track of - Day n Nite
in instrumental for the artist to record their voice over the
beats, as gift from the artist. (Included in the Digipack dvd extra)
Friday, 6 November 2009
Record Label Research
Record Label Research
Sony BMG is the most appropriate label for our chosen artist (Kid Cudi). Naturally, Sony BMG targets artists that are expected to be successful and so will target a wider audience, producing a very profitable record deal contract. Kid Cudi is popular in both the UK and US, and is therefore expected to have a huge fan base.
Sony BMG is a major global record label, and is controlled by Sony Corporation of America. It was formed in March 2004 after Sony Music Entertainment converged with the Bertelsmann Music Group. It is one of the four largest music companies and includes ownership of Columbia Records, Epic Records and Jive Records. It is a large organization consisting of several different companies that have joined together, making it an International Conglomerate with huge financial resources.
Its huge financial resources equip artists with a variety of excellent promotional techniques to help sell their music. Lots of money is invested in website design, making videos and designing album cover art as consumers are more likely to purchase music that is well promoted and aesthetically pleasing. Sony BMG aims to create a large market share for each new product they release. More money is advantageous as it enables them to put more artists out there and make them more known by the public. Music must be marketed effectively so it can be discovered by new fans. Sony has lots of market penetration techniques to help them do this; mostly digital- for full exposure, and through the use of horizontal and vertical integration.
Vertical integration is when a single company controls both the production and supply of a product. As Sony has ownership in all areas, including marketing and distributing it will be more efficient for them to produce new music products.
Horizontal integration is when a media company owns several businesses in the same sector of industry. It is important to Sony as it creates synergies more effectively because the relationship between media products that cross-promote each other is produced easily. For example, if Sony were to produce a film, they would also need an artist from one of their record labels to provide the soundtrack. This soundtrack will be sold later on when the film is released. During the film production, a related game using the soundtrack could be created to help promote the movie. It would be advertised in magazines or on the TV, which would be promoting their PS3 console at the same time, maximising the profit Sony receives.
Sony picks artists they know will appeal to a mass market. However, this means the majority of music they sign record deals with will be Mainstream. This can often be generic, but catchy and popular, and will have the ability to sell quickly. Some artists Sony has signed onto their record labels include: Britney Spears, Chipmunk, Chris Brown, JLS, Justin Timberlake, Kasabian, Ke$ha, Mark Ronson, Shakira, and Susan Boyle. Mainstream music rules out many genres the majority of the public will not have a taste for, so Sony will only have a few genres of music, compared to indie labels which cater for various genres. Some people argue that major record labels are controlling the music we listen to as they can promote their music all around the world, whereas others can’t; and popular music products are being characterised by standardisation. Currently labels like Sony are our ‘Gatekeepers of Taste’, and they will always know what we’re going to be listening to in the next few months. Sony BMG has the ability to pick artists and strategically turn them into global superstars.
Sony BMG is the most appropriate label for our chosen artist (Kid Cudi). Naturally, Sony BMG targets artists that are expected to be successful and so will target a wider audience, producing a very profitable record deal contract. Kid Cudi is popular in both the UK and US, and is therefore expected to have a huge fan base.
Sony BMG is a major global record label, and is controlled by Sony Corporation of America. It was formed in March 2004 after Sony Music Entertainment converged with the Bertelsmann Music Group. It is one of the four largest music companies and includes ownership of Columbia Records, Epic Records and Jive Records. It is a large organization consisting of several different companies that have joined together, making it an International Conglomerate with huge financial resources.
Its huge financial resources equip artists with a variety of excellent promotional techniques to help sell their music. Lots of money is invested in website design, making videos and designing album cover art as consumers are more likely to purchase music that is well promoted and aesthetically pleasing. Sony BMG aims to create a large market share for each new product they release. More money is advantageous as it enables them to put more artists out there and make them more known by the public. Music must be marketed effectively so it can be discovered by new fans. Sony has lots of market penetration techniques to help them do this; mostly digital- for full exposure, and through the use of horizontal and vertical integration.
Vertical integration is when a single company controls both the production and supply of a product. As Sony has ownership in all areas, including marketing and distributing it will be more efficient for them to produce new music products.
Horizontal integration is when a media company owns several businesses in the same sector of industry. It is important to Sony as it creates synergies more effectively because the relationship between media products that cross-promote each other is produced easily. For example, if Sony were to produce a film, they would also need an artist from one of their record labels to provide the soundtrack. This soundtrack will be sold later on when the film is released. During the film production, a related game using the soundtrack could be created to help promote the movie. It would be advertised in magazines or on the TV, which would be promoting their PS3 console at the same time, maximising the profit Sony receives.
Sony picks artists they know will appeal to a mass market. However, this means the majority of music they sign record deals with will be Mainstream. This can often be generic, but catchy and popular, and will have the ability to sell quickly. Some artists Sony has signed onto their record labels include: Britney Spears, Chipmunk, Chris Brown, JLS, Justin Timberlake, Kasabian, Ke$ha, Mark Ronson, Shakira, and Susan Boyle. Mainstream music rules out many genres the majority of the public will not have a taste for, so Sony will only have a few genres of music, compared to indie labels which cater for various genres. Some people argue that major record labels are controlling the music we listen to as they can promote their music all around the world, whereas others can’t; and popular music products are being characterised by standardisation. Currently labels like Sony are our ‘Gatekeepers of Taste’, and they will always know what we’re going to be listening to in the next few months. Sony BMG has the ability to pick artists and strategically turn them into global superstars.
Saturday, 31 October 2009
Video Pitch
My music video pitch Idea -
Narrative.
The video could be about a loner who does not enjoy life and the days go by with out any excitement, how ever when sleeping, he has nightmares of an alter ego that represents his 'DARKER' physi. The nightmares seem to be random at first glance, however the vishual images collaborate with some of the lyrics and the nightmares are consistant through out the song.
Character.
The Stoner (Abraham) -
The artist, featured as the main actor in the music video. The singer whose album is being released. In the music video he is the lonley stoner who is having nightmares.
The alter ego (Zaheer) -
Representing the alter-ego, the dark side of the artist. Who follows the artist around in the music video as a shadow, illustrating that the alter ego is always there.
Atmosphere.
The atmosphere of the music video is contrasting. The music beat is bubbly and bright. Hyper active and in contrast to the dower and twisted vishual images. The lyrics connect the vishual images and the beat together.
Sub genre.
Hip - Hop
Setting.
In diffrent locations - the Drama studio.
- A bedroom
- the streets
Lighting.
In the drama studio we will use spot lights to create dramatic effect.
The rest of the music video will be taken in natural light depending on the scenes.
Th song is based around day and night so we felt that the scenes should depict a cycle of day and night through the music video.
Props.
The props we will need are limited.
An axe, while overall, mobile phone etc .. using props allow to create a more realistic sitchuation.
Costume.
loose clothing, baggy jeans. Puffy coats
for the alter ego actor, a ski jacket that covers his face. - this dehumanises the actor, allowing him to be represented as a personality.
Sound.
bright, fun, bubbly & hyper. Fast paced.
Camera work & editing.
Short duration shots to make it quick paced.
And there will be long duration shot also to create drama.
fast transitions. and dissolving transitions.
black and white - when the artist is sleeping to represent his nightmare
The rest in colour to allow the viewer to understand and connect with the ideas.
Narrative.
The video could be about a loner who does not enjoy life and the days go by with out any excitement, how ever when sleeping, he has nightmares of an alter ego that represents his 'DARKER' physi. The nightmares seem to be random at first glance, however the vishual images collaborate with some of the lyrics and the nightmares are consistant through out the song.
Character.
The Stoner (Abraham) -
The artist, featured as the main actor in the music video. The singer whose album is being released. In the music video he is the lonley stoner who is having nightmares.
The alter ego (Zaheer) -
Representing the alter-ego, the dark side of the artist. Who follows the artist around in the music video as a shadow, illustrating that the alter ego is always there.
Atmosphere.
The atmosphere of the music video is contrasting. The music beat is bubbly and bright. Hyper active and in contrast to the dower and twisted vishual images. The lyrics connect the vishual images and the beat together.
Sub genre.
Hip - Hop
Setting.
In diffrent locations - the Drama studio.
- A bedroom
- the streets
Lighting.
In the drama studio we will use spot lights to create dramatic effect.
The rest of the music video will be taken in natural light depending on the scenes.
Th song is based around day and night so we felt that the scenes should depict a cycle of day and night through the music video.
Props.
The props we will need are limited.
An axe, while overall, mobile phone etc .. using props allow to create a more realistic sitchuation.
Costume.
loose clothing, baggy jeans. Puffy coats
for the alter ego actor, a ski jacket that covers his face. - this dehumanises the actor, allowing him to be represented as a personality.
Sound.
bright, fun, bubbly & hyper. Fast paced.
Camera work & editing.
Short duration shots to make it quick paced.
And there will be long duration shot also to create drama.
fast transitions. and dissolving transitions.
black and white - when the artist is sleeping to represent his nightmare
The rest in colour to allow the viewer to understand and connect with the ideas.
Tuesday, 6 October 2009
Day and Night Lyrics
Uh, uh, uh, uh, uh, uh...
[Kid Cudi:]
Day and night (what, what)
I toss and turn, I keep stressing my mind, mind (what, what)
I look for peace but see I don't attain (what, what)
What I need for keeps this silly game we play, play
Now look at this (what, what)
Madness to magnet keeps attracting me, me (what, what)
I try to run but see I'm not that fast (what, what)
I think I'm first but surely finish last, last
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
[Kid Cudi:]
Hold the phone (what, what)
The lonely stoner, mr. solo doe low (what, what)
He's on the move can't seem to shake the shade (what, what)
Within his dreams he see's the life he made, made
The pain is deep (what, what)
A silent sleeper you won't hear a peep, peep (what, what)
The girl he wants don't seem to want him to (what, what)
It seems the feelings that she had are through, through
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (yeah) (never change)
The lonely loner seems to free his(yeah) mind at night (at, at, at night)
[Kid Cudi:]
Slow moe, (what, what)
When the temple slows up and creates that new, new (what, what)
He seems alive though he is feeling blue (what, what)
The sun is shining man he's super cool, cool
The lonely nights (what, what)
They fade away he slips into his white nikes (what, what)
He smokes a clip and then he's on the way (what, what)
To free his mind in search of,
To free his mind in search of,
To free his mind in search of,
Highlighted Sections:
the sections that are high lighted represent some of the lyrics
we want to install in to our music video. The lyrics gave us
inperation and ideas for what we would like to film.
[Kid Cudi:]
Day and night (what, what)
I toss and turn, I keep stressing my mind, mind (what, what)
I look for peace but see I don't attain (what, what)
What I need for keeps this silly game we play, play
Now look at this (what, what)
Madness to magnet keeps attracting me, me (what, what)
I try to run but see I'm not that fast (what, what)
I think I'm first but surely finish last, last
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (never change)
The lonely loner seems to free his mind at night (at, at, at night)
[Kid Cudi:]
Hold the phone (what, what)
The lonely stoner, mr. solo doe low (what, what)
He's on the move can't seem to shake the shade (what, what)
Within his dreams he see's the life he made, made
The pain is deep (what, what)
A silent sleeper you won't hear a peep, peep (what, what)
The girl he wants don't seem to want him to (what, what)
It seems the feelings that she had are through, through
[Chorus:]
Cuz day and night
The lonely stoner seems to free his mind at night
He's all alone through the day and night
The lonely loner seems to free his mind at night (at, at, at night)
Day and night
The lonely stoner seems to free his mind at night
He's all alone, some things will never change (yeah) (never change)
The lonely loner seems to free his(yeah) mind at night (at, at, at night)
[Kid Cudi:]
Slow moe, (what, what)
When the temple slows up and creates that new, new (what, what)
He seems alive though he is feeling blue (what, what)
The sun is shining man he's super cool, cool
The lonely nights (what, what)
They fade away he slips into his white nikes (what, what)
He smokes a clip and then he's on the way (what, what)
To free his mind in search of,
To free his mind in search of,
To free his mind in search of,
Highlighted Sections:
the sections that are high lighted represent some of the lyrics
we want to install in to our music video. The lyrics gave us
inperation and ideas for what we would like to film.
Monday, 5 October 2009
Chosen Clip & Reasons
The Clip we chose is:
Reasons we chose Day and Nite:
- Upbeat
- The genre: Hiphop-techno
- lots of filming posiblities
- The lyrics compliment our ideas
About Kid Cudi: http://www.myspace.com/kidcudi
"Im jus Cudi u know?....im weird...i love cheeseburgers and beer...i only make music about realness....my lifes goal is to live on the moon lol....ima Lover, ima Fighter...im difficult 2 deal wit at times...a lot of people dont "get" me...im workin on who iam thru my music right now which is why ull hear a lot of personal records from me, jus open up 2 me cuz im openin up 2 yall...ummm, im not da most insightful rapper, im not ya Talib Kweli, ya Mos Def, ya Kanye, uhhh ya Common, or anyone like dat...i dont consider myself a genius, but i aint a dummy either...if u like my music its not gonna b bcuz of some witty line i said or me bein political, its gonna b bcuz u connect with me as a person n u relate 2 my story at the same puttin yaself n my SB Dunks u feel me?...dats it....(o and u mite jus love my hooks on Dot Da Genius beats lol) im not the president, so dont expect me to go there musically....im not dat person...but if u wanna hear suttin soooo awesomely dope, different, deep, passionate, fun, and abstract, then look no further fella ya found him lol...ima grinder jus like yall, so walk thru my grind wit me...i jus wanna make good shit at the same time give others hope....its bigger than me at the end of the day"
Below is an interview with Kid Cudi about the song Day n Nite and KidCudi himself:
Reasons we chose Day and Nite:
- Upbeat
- The genre: Hiphop-techno
- lots of filming posiblities
- The lyrics compliment our ideas
About Kid Cudi: http://www.myspace.com/kidcudi
"Im jus Cudi u know?....im weird...i love cheeseburgers and beer...i only make music about realness....my lifes goal is to live on the moon lol....ima Lover, ima Fighter...im difficult 2 deal wit at times...a lot of people dont "get" me...im workin on who iam thru my music right now which is why ull hear a lot of personal records from me, jus open up 2 me cuz im openin up 2 yall...ummm, im not da most insightful rapper, im not ya Talib Kweli, ya Mos Def, ya Kanye, uhhh ya Common, or anyone like dat...i dont consider myself a genius, but i aint a dummy either...if u like my music its not gonna b bcuz of some witty line i said or me bein political, its gonna b bcuz u connect with me as a person n u relate 2 my story at the same puttin yaself n my SB Dunks u feel me?...dats it....(o and u mite jus love my hooks on Dot Da Genius beats lol) im not the president, so dont expect me to go there musically....im not dat person...but if u wanna hear suttin soooo awesomely dope, different, deep, passionate, fun, and abstract, then look no further fella ya found him lol...ima grinder jus like yall, so walk thru my grind wit me...i jus wanna make good shit at the same time give others hope....its bigger than me at the end of the day"
Below is an interview with Kid Cudi about the song Day n Nite and KidCudi himself:
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