Sean John Combs also known as Puff Daddy/Diddy is an American record producer, rapper, actor, men's fashion designer, entrepreneur and dancer. P.Diddy’s business revolves around Bad Boy Entertainment Worldwide, which includes his record label Bad Boy Records. He owns his own famous clothing line Sean John, a movie production company; and two restaurants. Diddy has also taken the roles of recording executive, performer, producer of MTV's Making the Band, writer, arranger, clothing designer, and Broadway actor. It is said that Diddy has to be one of the richest hip-hop stars, with a net worth estimated at US $346 million in 2006. Diddy’s upbeat rhythms and catchy tunes tend to downgrade his music to Pop-Rap especially when he collaborates with other artist who are not associated with the whole hip hop/ rnb genre. This includes artists such as Christina Aguilera.
Diddy started his career as an intern at New York's Uptown Records he eventually obtained the role as a top executive at Uptown. He was instrumental in developing Jodeci and signing and producing Mary J. Blige.
In 1993, after lost his job at Uptown Records he established Bad Boy Records were he signed new hip-hop artists such as The Notorious B.I.G. As the year went by Diddy began signing more acts to Bad Boy, this includes artists such as Carl Thomas, Faith Evans, Father MC, 112 and Total, as well as producing for Jodeci, Mary J. Blige, Usher, Lil' Kim, TLC, Mariah Carey, Boyz II Men, SWV, Aretha Franklin, and others, and forming The Hitmen, an in-house production team and is now one of the most popular labels in the music industry.
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